Two Thumbs Up: Netflix Adds Third Option to Thums Up and

Netflix is ​​updating its ratings system – it’s got two thumbs up now. On Monday, the world’s largest subscription-based video streaming service announced that it will be offering a third thumbs-up option for you to voice your opinion on what you’re watching. In addition to Thums Up or Thumbs Down, Netflix members can vote for the title “Two Thums Up.” Think of it as a way to signal greater satisfaction. If Thums Up is like liking something, Two Thums Up tells you Love it. Netflix is ​​rolling out the new rating metric starting today, and it will be available on TV, Android, iPhone and the web at netflix.com next to the thumbs up and thumbs down buttons on the Netflix app.

Why Netflix is ​​Introducing Two Thums Up

“We have heard from members that it is very important for them to differentiate between only liked titles from titles they really like. And so, we built this feature, tested it , and we’re starting it [now] globally,” Christine Doug-Cardet, Netflix’s director of product innovation, told Gadgets 360 last week. In a blog post on Monday, she said: “Consider two thumbs up as a way to fine-tune your recommendations. Thums Up still tells us what you liked, so we’ll use this feedback for a similar We tend to make recommendations. But Two Thums Up tells us what you like and helps us be even more specific with your recommendations.”

For example, if you love the recently released Abhishek Bachchan-starrer Dasvi or Madhuri Dixit Nene-led The Fame Game – I would personally like to hear from you – then Netflix will give more weight to other movies and series. . Including its actors. Or those that come from its makers, such as Karan Johar’s Dharmatic which produced the latter. This applies to every title on Netflix. If you liked the second season of Bridgerton that dropped on Netflix in late March, you may be considered for more shows or movies starring the cast — or from the home of its creator Shondaland.

What is the value of Two Thums Up though? Is it twice as much as Thumbs Up? It will make sense eventually. Doug-Cardet told me there’s no “predetermined weight,” rather, it’s just “another input that goes into our personalization. It takes into account what you’ve seen, what you’ve liked, what Has disliked, and Two Thums Up is just another input. It knows it’s going to be a stronger signal than just like, but there’s no predetermined weight.”

And why Netflix is ​​moving away from its binary system

Two Thumbs Up is the first major change to Netflix’s ratings system in half a decade. About five years later, Netflix abandoned its star rating system—it allowed you to rate titles on a scale of one to five stars—in favor of a binary: thumbs up or down. At the time, Netflix had said that it would remove friction and simplify the whole process. Now, Netflix is ​​complicating it a bit with Two Thumbs Up, as it brings back some level of upgrades. Why is Netflix going against itself? Did it realize that the binary system was too simple?

“We heard straight from our members that they wanted a broad spectrum of emotions to convey about a title,” Ratna Desai, Netflix’s director of personalization design, told Gadgets 360. And of course, it is very valuable to have a dialogue around the nuances of taste, as it can improve recommendations in a new way. We have here another way to understand the tastes of our members and their evolving tastes. The binary system was certainly something to which the members were connected, but limited. Now, we are seeing that there are new ways of looking at our relationships with members.”

netflix to thumbs up iphone netflix to thumbs up

Where to Find Two Thumbs Up on the Netflix iPhone App
photo credit: netflix

But wait, what about my pre-rated titles?

Naturally, you can go back and change the ratings for movies and series that you rated in the past. Netflix indicated that it could make it easier for users to do so through a new user interface, though Desai and Doug-Cardet declined to reveal any details. He noted how positive Two Thumbs Up came during testing.

“We’ve been testing this feature for a few months, and in fact, we’ve been surprised how much they’ve engaged with previously viewed titles to update that input, now that they know their He has that option,” said Doug- Cardet. “So we’re not too worried, because there’s a lot of use of this feature, not only for newly launched titles, but also for the ones that people have already seen and rated.”

“It gets to the point that there is a desire to fix their tastes, and some members have an eagerness to do so,” Desai said. “The fact that they go so far as to go back in time and revisit these titles tells us that there is such longing and motivation for an unfulfilled need.”

Can I get two thumbs up?

Now that Netflix has abandoned the binary system and expanded its thumb-based approach, does it open up the possibility of a “two thumbs down” option? Doug-Cardet threw it back to users and told Gadgets 360: “Yeah, if the numbers indicate it’s something they want. Right now, we don’t have that type of signal. Members tend to respond more on the positive side than on the negative.”

Obviously no one is listening to me. insert sad smiley face here


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