With its own do philosophy, with its flat-pack furniture in its virtually staff-free showroom, Ikea has become synonymous with low prices and value. Despite rising costs during the pandemic, Ikea stores had largely kept prices stable.
But, as commodity and shipping prices continued to rise, the company said it was no longer able to absorb that loss to its bottom line.
ncü said the move would ensure IKEA’s “competition and flexibility”, but added that “affordability will always be a cornerstone for us.”
The retailer said it has seen unprecedented demand for home-related products, such as furniture, storage products and home office-related items, during the pandemic, so much so that it has not always been able to meet all the needs of its customers.
The company said it is trying to mitigate the ongoing impact from supply chain issues such as shipping delays by using additional vessels and loaders.
“Our intention is to give back to the customer any reduction in purchase prices,” ncü said.
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