This is another sign that US automakers have lost their dominance in their home market.
As recently as 2005, Toyota was No. 4 in US sales, with a combined 57% of US sales between GM, Ford and DaimlerChrysler at the time. But in 2021, GM, Ford and Stelantis – the European automaker that owns Chrysler – had only 38% of the US market between them in the first nine months of the year. Even adding in Tesla only US automakers only get over 40% of sales.
GM fell slightly behind Toyota in second-quarter sales, and it was far behind in the third quarter. Toyota is forecast by Cox Automotive to report a 31% drop in sales in the fourth quarter — but GM expects sales to drop 46%, which will allow Toyota to maintain its lead.
“I don’t expect Toyota to necessarily maintain this lead,” said Jessica Caldwell, executive director of Industry Insights at Edmunds. “It’s not like GM has been doing something magical all these years. They have more brands to sell.”
GM suggested it expects to return to the lead soon.
“Semiconductor shortages, among other things, created an unprecedented set of circumstances in 2021,” the company said. “Still, GM continues to expand its lead in full-size pickups and SUVs. And 2022 begins with gradual supply chain improvements, and that should lead to growth in 2002 as we launch a number of new vehicles — including EVs.” and redesigned pickups.”
lack of chip
The continued tight supply of chips in 2022 could force automakers and much of the rest of the industry to manufacture less vehicles than needed to meet demand.
“Chips are still the wild card for this year,” said Michelle Krebs, senior analyst at Cox Automotive.
Cox Automotive forecasts a 24% decline in the US new car sales industry in the fourth quarter compared to a year ago.
Krebs said horse racing among automakers is something that gets attention in the industry but not much from car buyers.
“I can’t tell you how many buyers don’t even know whether Chevy is part of GM or that Lexus is part of Toyota,” she said.
“If EVs and autonomous vehicles are the future, GM is positioning itself quite well,” she said.
Toyota, which makes 70% of the cars and trucks sold in the United States at its five US plants, issued a statement saying it is “grateful to our loyal customers for placing their safety and trust in Toyota and Lexus vehicles.” ” It said its sales rankings have never been a focus or priority.
“The company’s focus has always been – and will be – on having the best brand in terms of safety and quality with customers in mind,” Toyota said.
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