Big Basket may soon have a new home delivery rival, as big

Bangalore-based event marketing technology startup, Ercess Live has signed a contract with Big Bazaar to help the company market its new home delivery services in the South Indian market.

The brand will leverage its vast network of influencers in India and a variety of marketing strategies to help Big Bazaar compete with Big Basket and Jio Mart.

The contract was signed in December 2021 and is planned to be implemented by mid-January 2022. As part of this collaboration, Big Bazaar is gearing up to provide its customers with exceptional shopping offers which can be availed at the time of checkout.

Erces Live will handle the overall aspect of Influencer Marketing for this collaboration. The marketing technology startup is targeting a wide variety of influencers from micro to macro, including a lot of mompreneurs, mom-bloggers and food bloggers, especially because they are so relevant to the segment.

Talking about the current market situation, Vishal Jaiswal, Founder, Arsace Live, says, “We are witnessing rapid growth and adaptation of influencer marketing among many big brands across the globe. The entire industry is more effective than traditional marketing processes. Influence marketing to reach a larger and more widespread audience. I believe that within this decade, influencer marketing will completely surpass the paid advertising segment ” “We are delighted to partner with Big Bazaar to launch their Q-commerce segment,” he added.

In an effort to use their resources to help protect nature, Ares Live is also working on their initiative where they are planting a tree for every subscription they sell.

Prior to this collaboration, Erces Live has already worked with a large number of large companies across India and has even demonstrated a strong foothold in the international markets. As per his reports, he has worked with 700 brands till date and managed campaigns worth millions of dollars. It also has a wide range of marketing products that can be used by event organizers to promote and sell their event tickets. As a leading MarTech startup, ArcesLive is bringing forth very creative marketing strategies to help brands and businesses effectively manage their event marketing from a single central system.


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